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The Creative Journey Behind Toonz85...
Hello👋, I'm Naveen. Founder / Creative Director
Every stamp tells a story.
Mine has been collected over two decades of ideas, people, places, pitches, wins, mistakes, late nights, and work that somehow became part of who I am.
Along the way, I’ve had the privilege of working with some of the region’s most recognised brands. Each left a stamp on my creative passport—not simply as a name in a portfolio, but as an experience that shaped how I think, create, collaborate, and solve problems.
My journey took me through BBDO, Espresso, and Mojo, where I led creative work, built teams, and learned that the strongest ideas rarely come from creativity alone. They emerge when strategy gives them purpose, craft gives them character, and collaboration gives them life.
Eventually, all those stamps pointed somewhere new.
In 2024, my partner Amy and I founded Toonz85.
Not simply to start another creative studio, but to build the kind of studio we believed should exist—senior-led, hands-on, collaborative, and equally obsessed with the thinking behind the work and the craft that brings it to life.
And as the industry changed, so did we.
Branding moved beyond static identities. Brands began to move, speak, react, and live across screens, spaces, and experiences. Motion naturally became part of our creative language—giving identity rhythm, personality, and life.
Today, AI is opening yet another door. We embrace it thoughtfully, using it where it genuinely adds value to exploration and execution, without losing sight of the one thing technology cannot replace: the human idea at the heart of the work.
That philosophy shapes Toonz85 today.
We partner with ambitious brands to build identities, experiences, and stories that are distinctive, meaningful, and made to last. We don’t believe in working for our clients. We work with them—becoming an extension of their team, challenging each other, solving problems together, and turning complexity into something beautifully clear.
Twenty years of stamps brought me here.
Toonz85 is the next stamp in that journey.
And perhaps the most personal one yet.
Don’t judge us by what we say.
Judge us by what we create.
Every stamp tells a story.
Mine has been collected over two decades of ideas, people, places, pitches, wins, mistakes, late nights, and work that somehow became part of who I am.
Along the way, I’ve had the privilege of working with some of the region’s most recognised brands. Each left a stamp on my creative passport—not simply as a name in a portfolio, but as an experience that shaped how I think, create, collaborate, and solve problems.
My journey took me through BBDO, Espresso, and Mojo, where I led creative work, built teams, and learned that the strongest ideas rarely come from creativity alone. They emerge when strategy gives them purpose, craft gives them character, and collaboration gives them life.
Eventually, all those stamps pointed somewhere new.
In 2024, my partner Amy and I founded Toonz85.
Not simply to start another creative studio, but to build the kind of studio we believed should exist—senior-led, hands-on, collaborative, and equally obsessed with the thinking behind the work and the craft that brings it to life.
And as the industry changed, so did we.
Branding moved beyond static identities. Brands began to move, speak, react, and live across screens, spaces, and experiences. Motion naturally became part of our creative language—giving identity rhythm, personality, and life.
Today, AI is opening yet another door. We embrace it thoughtfully, using it where it genuinely adds value to exploration and execution, without losing sight of the one thing technology cannot replace: the human idea at the heart of the work.
That philosophy shapes Toonz85 today.
We partner with ambitious brands to build identities, experiences, and stories that are distinctive, meaningful, and made to last. We don’t believe in working for our clients. We work with them—becoming an extension of their team, challenging each other, solving problems together, and turning complexity into something beautifully clear.
Twenty years of stamps brought me here.
Toonz85 is the next stamp in that journey.
And perhaps the most personal one yet.
Don’t judge us by what we say.
Judge us by what we create.
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